Which of the Following Is True of Mass Customization

question 34

Multiple Choice

Which of the following is true of mass customization?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to a marketing strategy a firm can use if a product or service is perceived to provide the same benefits to everyone.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

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Definitions:

Hysteresis

The lag in response exhibited by a body when external forces are applied and removed, often observed in magnetic and mechanical systems.

Distribution Transformer

A common transformer used by utility companies to change their line voltage into the 240/120 volts necessary to operate homes and small businesses.

Auto

Often short for automobile; a self-propelled passenger vehicle commonly used for transportation.

Control

The power to influence or direct people's behavior or the course of events.