Pete's Is a Car Rental Company

question 36

Multiple Choice

Pete's is a car rental company.It promotes itself with the line "Pete's is second to the best.So, we strive harder." When Pete's tries to create an image in the mind of the customer that it tries harder than the No.1 rental company to fulfil the demands of customers, it is using:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micromarketing.

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Definitions:

Obedience to Authority

The act of following orders or directions from someone in a position of power, even if one might personally disagree with the actions.

Milgram's Study

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Shipwreck Scenario

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