Behavioural Segmentation Based on When a Product or Service Is

question 117

Multiple Choice

Behavioural segmentation based on when a product or service is purchased or consumed is called:

• A)differentiated segmentation.
• B)occasion segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Productivity

The efficiency with which inputs are converted into outputs, often measured in terms of work output per unit of time.

Technology Utilization

The effective use of technology as a tool to improve processes, productivity, or services in various domains.

Operations Management

The administration of business practices to create the highest level of efficiency possible within an organization, focusing on converting materials and labor into goods and services as efficiently as possible.

Productive Systems

Systems or mechanisms designed to generate outputs at an efficient rate by effectively using inputs.