Belco, a Fast-Food Chain, Targets Young Males as They Account

question 5

Multiple Choice

Belco, a fast-food chain, targets young males as they account for almost 75 percent of all customers.They are called Jumbo customers.Belco has segmented its customers on the basis of usage rate, with the Jumbo customers being the heavy users.To segment its customers, Belco is using:

• A)geographic segmentation.
• B)behavioural segmentation.
• C)psychological segmentation.
• D)geodemographic segmentation.
• E)partial segmentation.

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Definitions:

Personality Structure

In psychology, refers to the organization and dynamics of characteristic patterns of thoughts, feelings, and behaviors that make up a person's personality.

Pleasure Principle

A concept in psychoanalytic theory that describes the instinctual seeking of pleasure and avoiding of pain to satisfy biological and psychological needs.

Personality Theory

A framework for understanding the thoughts, emotions, and behaviors that make up an individual's personality.

Gratification

The state of being satisfied or receiving pleasure from something, often linked with the fulfillment of desires or needs.