In the Context of a Buying Centre, the Role Played

question 18

Multiple Choice

In the context of a buying centre, the role played by Wright in the buying process is similar to that of a(n) :

• A)decider.
• B)influencer.
• C)user.
• D)gatekeeper.
• E)buyer.

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Definitions:

Software Tool

A computer program or application designed to perform a specific task or set of tasks, often used to increase productivity or efficiency.

Content Management Systems

are software applications used to create, manage, and modify digital content without requiring specialized technical knowledge.

Website Content

The textual, visual, or aural material that is encountered as part of the user experience on websites.

Groupware

Software designed to facilitate collaborative efforts and shared workflows among a group of users.