A Table Listing the Descriptions of VALS™ Categories

question 47

Multiple Choice

A table listing the descriptions of VALS™ categories

[Create HTML Table]


-Which of the following best describes a maker under the VALS™ classification?

• A)Jeremy scouts the local papers for good deals and is loyal to his favourite brands.
• B)Jane is the successful, sophisticated vice-president of a corporate company.
• C)Sean is a sports enthusiast, loves trendy designer clothes, and spends generously on entertainment.
• D)Paul prides himself on his lack of attachment to material possessions and prefers value over luxury.
• E)Dana is deeply religious, is committed to her family, and buys only familiar products and established brands.

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Definitions:

Business Unit

A segment of a company with its own plans and profit-loss responsibility; often operates as an individual entity but is part of the larger corporate structure.

Controllable Costs

Expenses that can be modified or managed through the actions of management in the short term.

Cost-Based Transfer Pricing

A transfer pricing method where the price of goods transferred between departments or subsidiaries is based on the cost of production.

Goal-Congruence Problems

Issues that arise when the objectives of individual members or groups within an organization do not align with the overall goals of the organization, potentially leading to inefficiency or conflict.