A Graph Shows Consumer Perceptions of Various Automobiles on the Two

question 24

Multiple Choice

A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.The graph would be called a:

• A)brand map.
• B)positioning map.
• C)perceptual map.
• D)marketing map.
• E)conceptual map.

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Definitions:

Input

Refers to any resource or factor that is used in the generation of goods or services in a production process. (Duplicate rephrase)

Decreasing Returns

The phenomenon where an increase in the input of resources leads to a less proportional increase in output.

Marginal Product

The additional output that is produced by employing one more unit of a particular input, with all other inputs held constant.

Input

Resources that are used in the production process to create goods or services, such as labor, materials, and capital.