The Personal Gratification That Consumers Associate with a Product or Service

question 35

Multiple Choice

The personal gratification that consumers associate with a product or service fulfills:

• A)esteem needs.
• B)functional needs.
• C)safety needs.
• D)physiological needs.
• E)psychological needs.

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Definitions:

Monthly Payments

Regular payments made over a period, often in the context of loans or leases, where the total amount is divided into equal monthly installments.

Future Value

The equivalent value of an asset or money at a future date, which equals a certain present-day amount.

Interest Rate

The percentage at which interest is charged or paid on a sum of money, often expressed annually.

Cash Flows

Cash flows refer to the net amount of cash and cash-equivalents being transferred into and out of a business.