Which of the Following Statements Is True of Determinant Attributes

question 38

Multiple Choice

Which of the following statements is true of determinant attributes?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down their choices during purchase.
• E)It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

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Definitions:

Postconventional Level

Refers to the highest stage in Kohlberg's theory of moral development, where moral reasoning is based on personal principles and societal rules.

Moral Development

The process by which individuals develop the ability to distinguish right from wrong, make ethical decisions, and act in accordance with societal norms and personal principles.

Conventional Level

A stage of moral development in which a person's behavior is guided by conforming to the social norms of what is considered right or wrong.

Gender Similarities Hypothesis

Hyde’s proposition that people of different genders are much more similar than they are different.