Maggie Usually Buys a Large Tin of Ricoffy Coffee and Never

question 95

Multiple Choice

Maggie usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.She makes this decision without much thought or effort.Maggie is indulging in:

• A)habitual decision making.
• B)an external search for information.
• C)impulse buying.
• D)an internal search for information.
• E)postpurchase dissonance.

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Definitions:

Allowance

A fixed amount of money given regularly, typically to a child by their parents, for personal spending or to cover specific personal expenses.

Public Relations Campaign

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Stakeholders

Individuals or groups with an interest or concern in the success of an organization, project, or endeavor.

Sales Promotion

A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.