Which of the Following Is an Activity in the Control

question 57

Multiple Choice

Which of the following is an activity in the control phase of a marketing plan?

• A)Developing and implementing a marketing mix
• B)Identifying a business's mission and objectives
• C)Evaluating the performance of a marketing strategy
• D)Identifying the opportunities present in a market
• E)Understanding a firm's competitive strengths and weaknesses

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Definitions:

Variable Costing

A bookkeeping procedure that adds only variable production fees (including direct materials, direct labor, and variable manufacturing overhead) into the costs associated with products.

Unit Product Cost

The total cost to produce a single unit of product, including direct materials, direct labor, and allocated overhead.

Direct Labor Cost

The expense of labor that can be directly attributed to the production of goods or services.

Net Operating Income

A company's revenue minus its operational direct and indirect costs, excluding taxes and interest.