Marketers Often Use Mass Communications as an Alternative to Personal

question 64

Multiple Choice

Marketers often use mass communications as an alternative to personal selling.Which of the following is a reason for this?

• A)need for personalized communication
• B)high cost per sales call
• C)low success rate of personal selling
• D)need for tailored marketing messages
• E)high level of distraction in personal selling

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Definitions:

Coefficient of Determination

A statistical measure that determines the proportion of the variance in the dependent variable that can be predicted from the independent variable(s).

Multiple Regression

An approach in statistics that leverages various independent variables to estimate the outcome of a target variable.

Life Expectancy

The average number of years an individual or demographic is expected to live, based on statistical analysis of various factors like health, lifestyle, and geographical location.

Error Variable

A variable in statistical models that captures the difference between observed and predicted values, often due to randomness or unexplained variation.