Marketers Often Use Mass Communications as an Alternative to Personal

question 64

Multiple Choice

Marketers often use mass communications as an alternative to personal selling.Which of the following is a reason for this?

• A)need for personalized communication
• B)high cost per sales call
• C)low success rate of personal selling
• D)need for tailored marketing messages
• E)high level of distraction in personal selling

---

Definitions:

Popular Culture

Encompasses the set of ideas, images, attitudes, and phenomena that permeate the everyday lives of a society, heavily influenced by mass media.

Cultural Studies

An interdisciplinary field that examines cultural phenomena, their social implications, and the forces that shape them.

Discursive Closure

The process by which discourse closes off certain lines of argument or inquiry, establishing a dominant narrative or perspective.

Organizations

Groups or entities comprising individuals who work together towards common goals or objectives, typically structured to optimize resources and efforts.