Personal Selling Often Results in Conflict Between Sales Force and Management

question 92

Multiple Choice

Personal selling often results in conflict between sales force and management. Which of the following is a reason for these conflicts?

• A)The marketing team may be responsive to the field assessment of customer needs.
• B)The sales force may not use the material provided by the marketing team.
• C)Most organizations do not distinguish between sales and marketing departments.
• D)Sales people are forced to deliver messages to customers as defined by marketers.
• E)Personal selling does not allow for two-way interaction with customers.

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