In Which of These Situations Is Personal Selling More Likely

question 79

Multiple Choice

In which of these situations is personal selling more likely to be used than other methods of sales communication?

• A)where routine information has to be provided to customers
• B)where profitability is dependent on the scale and cost effectiveness of operation
• C)where the product is inexpensive and simple
• D)where the salesperson has to stimulate a trial to make a sale
• E)where the organization wants to create product awareness

---

Definitions:

Beer Industry

A sector of the economy that focuses on producing and selling beer.

HHI

The Herfindahl-Hirschman Index, a measure of market concentration to evaluate the level of competition within an industry.

Beer Industry

A sector of the economy devoted to the production, distribution, and sale of beer.

HHI

Herfindahl-Hirschman Index, a measure of the size of firms in relation to the industry and an indicator of the amount of competition among them.