Many Companies Have Started Using Telemarketing to Supplement Personal Selling

question 59

Multiple Choice

Many companies have started using telemarketing to supplement personal selling.Which of the following is a reason for this?

• A)increased need for personalization
• B)increased need for diseconomies of scale
• C)need for reducing the selling costs
• D)need for face-to-face interaction
• E)decreased customer loyalty

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Definitions:

Intangible Asset

An asset without physical substance that holds value for a business, such as patents, trademarks, and copyrights.

Amortization

The process of spreading the cost of an intangible asset over its useful life for accounting and tax purposes.

Indefinite Life

An accounting term for assets that are not subject to depreciation due to their perpetual existence or usefulness.

Outstanding Common Stock

Shares that are issued by a company and held by investors, excluding any shares held as treasury stock by the company itself.