Which of the Following Is a Pretest Method for Measuring

question 34

Multiple Choice

Which of the following is a pretest method for measuring advertising effectiveness that is conducted in a laboratory setting?

• A)recognition tests
• B)single-source systems
• C)association measures
• D)physiological measures
• E)inquiry tests

---

Definitions:

Covariances

Indicators of how two or more variables are related and move together.

Capital Allocation Line

A graph line that shows the risk-return trade-off for efficient portfolios, indicating the rate of return for each unit of risk.

Risk-free Security

A financial instrument considered to have minimal risk of default, often equated with the debt of a solvent government or government-backed entity.

Global Minimum-variance Portfolio

A portfolio constructed to achieve the lowest possible risk (variance), holding investments worldwide to diversify exposure.