Geena Is Testing an Ad Using the Nine Principles Established

question 59

Multiple Choice

Geena is testing an ad using the nine principles established by Positioning Advertising Copy Testing (PACT) .When she isolates mall intercept participants and does not disclose what the interviews are about, she is trying to adhere to the seventh principle, which is to

• A)provide controls to avoid the biasing effects of the exposure context.
• B)create a model that uses multiple measures.
• C)establish communication objectives.
• D)decide whether to use pretests or posttests.
• E)develop a consumer response model.

---

Definitions:

Think in Possibilities

The approach of considering various potential outcomes or solutions when faced with a situation or problem.

Adult Thoughts

Cognitive processes or reflections typically characterized by greater complexity, abstraction, or maturity, associated with the mental capacity of adults.

Creative Impulse

The innate drive or motivation within individuals to bring about new ideas, solutions, or artistic expressions.

Deductive Reasoning

The method by which a conclusion is reached through the synchronization of several generally accepted premises.