The Major Advantage of the Laboratory Method of Testing for Advertisement

question 82

Multiple Choice

The major advantage of the laboratory method of testing for advertisement effectiveness is the _____ it affords a researcher.

• A)control
• B)external validity
• C)realism
• D)generalization
• E)lack of bias

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Definitions:

Mobile Commerce

The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

Share Of Wallet

A marketing metric that represents the amount of a customer's total spending that a company captures in the products and services that it offers.

Online Retailers

Businesses that sell goods or services to consumers through the internet, without a physical storefront.

Private-label Brand

Products manufactured by one company but sold under another company's brand, often positioned as lower-cost alternatives to national brands.