The Primary Difference Between a Laboratory Test and a Field

question 76

Multiple Choice

The primary difference between a laboratory test and a field test to measure advertising effectiveness is that in a field test, a researcher:

• A)is unable to isolate causes of viewers' evaluations.
• B)has the ability to achieve greater internal validity.
• C)has control of all independent variables.
• D)can eliminate bias.
• E)can create an illusion of reality.

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Definitions:

Competence

Refers to the ability of an individual or organization to effectively perform or carry out a specific task or role.

Confidence

The belief in one's abilities or qualities and the assurance in the trustworthiness or success of something or someone.

Self-Efficacy

A person’s belief that she or he is capable of performing a task.

Motivation

The process by which a person’s desires and values influence his or her behavior.