Testing of Ads Is Required Even After an Ad And/or

question 49

True/False

Testing of ads is required even after an ad and/or a campaign has been implemented.

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Definitions:

Disengagement Theory

The view that aging makes a person’s social sphere increasingly narrow, resulting in role relinquishment, withdrawal, and passivity.

Social Sphere

Describes the domain of human interaction and relationships, encompassing the structures within society that influence social behavior and connectivity.

Withdrawal

A psychological and/or physical syndrome that occurs after cessation of or reduction in intake of a substance that was used regularly.

Activity Theory

The view that elderly people want and need to remain active in a variety of social spheres—with relatives, friends, and community groups—and become withdrawn only unwillingly, as a result of ageism.