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Sapid IncWished to Test Consumer Reactions to Its New Ad Campaign

question 64

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Sapid Inc.wished to test consumer reactions to its new ad campaign.A particular test included aiming a beam of infrared light at the viewer's eye and the beam was programmed to follow the movement in the eye.This test was designed to show the exact spot of the ad the viewer is focusing on.Which of the following physiological measures did Sapid use in this scenario?


Definitions:

Practical Capacity

The maximum level of work that an organization can achieve under normal working conditions.

Operation Manual

A detailed document that provides instructions on how to use a product or perform a task, typically outlining procedures, guidelines, and troubleshooting steps.

Peak Efficiency

The state of operating at maximum productivity with the least waste of resources.

Dollar-based Cost Drivers

Factors that cause a change in the cost of an activity, measured in monetary terms, such as labor hours, machine hours, or raw material quantities.

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