According to the , the Primary Advantage Offered by the Recognition

question 36

Multiple Choice

According to the , the primary advantage offered by the recognition method of posttesting ads is

• A)the reliability of its recognition scores.
• B)true claims of recognition by participants in a test.
• C)the ability to judge specific aspects of an ad.
• D)lack of interviewer bias.
• E)the validity of the recognition scores.

---

Definitions:

Domain Names

Domain Names are unique names that identify internet sites and businesses on the internet and are used to access websites.

Discrete Pulses

Short bursts of energy or signals that are separated by time in a distinct, non-continuous manner.

Protocol

A set of rules or procedures for transmitting data between electronic devices, such as computers.

Bandwidth

The capacity for transmitting data over an internet connection, measured in bits per second.