The Management of a Multinational Firm Sends Copies of an Article

question 72

Multiple Choice

The management of a multinational firm sends copies of an article to several different European newspapers announcing its decision to start operations in Spain.Which public relations tool is being employed by the company?

• A)community involvement
• B)press conference
• C)exclusives
• D)marketing public relations (MPR)
• E)press release

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Definitions:

Gesellschaft

A term used in sociology to describe a society characterized by weak interpersonal relationships, with social bonds based more on self-interest and less on familial or community ties.

Gemeinschaft

A term used in sociology to describe community bonds and social relations based on personal and family ties, often contrasted with Gesellschaft (society).

Modernization

The process through which societies transform from traditional rural agrarian economies to secular, urban, and industrialized systems.

Sex Ratio

Indicates the proportion of males to females in a population.