Which of the Following Statements About Public Relations Is True

question 114

Multiple Choice

Which of the following statements about public relations is true?

• A)Typically, shorter forms of public relations and publicity are interchangeable functions.
• B)Public relations is not considered a management function.
• C)Public relations has the same objectives as product and service promotion.
• D)An effective public relations program continues over months or even years.
• E)Public relations deals only with the activities designed to sell a product or service.

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Definitions:

Computation

The process of performing mathematical calculations or processing data to arrive at a result or conclusion.

Time Value

The concept that money available at the present time is more valuable than the same amount in the future due to its potential earning capacity.

Money

A medium of exchange that facilitates the transfer of goods and services.

Average Accounting Return

A financial ratio indicating the average profitability of investments, calculated as the average annual net income divided by the average book value.