In a Review of Emerging Models for Measuring Public Relations

question 80

Multiple Choice

In a review of emerging models for measuring public relations effectiveness, Amit Jain concluded that

• A)the number of press releases developed is the best way to measure public relations effectiveness.
• B)public relations evaluation can validate the results of an organization's efforts.
• C)evaluating public relations efforts tells management what has been achieved through public relations activities.
• D)traditional methods for measuring public relations effectiveness no longer work.
• E)media content analysis is not an effective way to measure public relations effectiveness.

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Definitions:

High Calorie

Foods or substances that are dense in calories, often containing a high level of fats, sugars, or both.

Hypothalamus

A region of the brain responsible for the regulation of certain metabolic processes and other activities of the autonomic nervous system, including temperature control, hunger, and thirst.

Obesity Model

A conceptual framework used to understand the causes, effects, and treatments of obesity.

Dependent Variable

In an experiment, the variable being tested and measured, which is expected to change as a result of manipulations of the independent variable.