What Is the Reason for Publicity Being Considered by Many

question 25

Multiple Choice

What is the reason for publicity being considered by many marketers to be the strongest form of marketing communications?

• A)its effectiveness at completing the communications process
• B)its ability to make or break a brand
• C)its inability to affect sales
• D)the ease with which it complements other communications activities
• E)the positive image it always attaches to products and organizations