Which of the Following Developments Has Resulted in a Transfer

question 42

Multiple Choice

Which of the following developments has resulted in a transfer of power from manufacturers to retailers?

• A)The advent of optical scanners and computers has given manufacturers access to sales information.
• B)An increase in brand loyalty among consumers has led to an increase in sales promotion activities.
• C)Consolidation of the retail industry has resulted in larger chains with greater buying power and clout.
• D)A significant decrease in promotional sensitivity and time sensitivity among consumers has occurred since the early 2000s.
• E)Increasingly, manufacturers are introducing more private-label brands into the market.

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