Which of the Following Is True of Consumer Franchise Building

question 50

Multiple Choice

Which of the following is true of consumer franchise building (CFB) promotions?

• A)CFB promotions are designed to promote short-term brand preference.
• B)CFB promotions cannot make consumers loyal to a brand that is of little value.
• C)CFB promotions can make consumers loyal to a brand that does not provide a specific benefit.
• D)CFB promotions typically do not contribute to the development of a favorable brand image.
• E)CFB promotions are not suitable for brand extension strategies.

---

Definitions:

Treatment Effectiveness

The degree to which a particular treatment or intervention achieves its intended outcome under usual or everyday conditions.

Clinical Disorders

Conditions characterized by significant disturbances in thoughts, feelings, or behaviors, often warranting medical diagnosis and treatment.

Cognitive-Behavioral

Relating to a therapy approach that addresses dysfunctional emotions, maladaptive behaviors, and cognitive processes through a number of goal-oriented, explicit systematic procedures.

Evidence Based

Involving, utilizing, or derived from rigorous scientific evidence as part of making decisions in professional practice, especially within healthcare.