One of the Most Important Uses of Sales Promotion Techniques

question 28

True/False

One of the most important uses of sales promotion techniques is to encourage consumers to try a new product or service.

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Definitions:

Misleading Advertising

Promotional activities that intentionally or unintentionally deceive or misguide consumers regarding the nature, qualities, or benefits of a product or service.

Clayton Act

A U.S. legislation enacted in 1914 designed to enhance antitrust laws by prohibiting certain actions that could lead to anti-competitive practices.

Price Discrimination

The strategy of selling the same product or service at different prices to different groups of consumers, based on their willingness to pay or other factors.

Tying Contracts

Tying contracts are agreements where a seller requires a buyer to purchase a secondary product as a condition of buying a desired primary product, often considered anti-competitive in nature.