The Most Common Direct Marketing Objective That Is Typically Expected

question 40

Multiple Choice

The most common direct marketing objective that is typically expected by companies is to

• A)seek a behavioral response.
• B)reduce source derogations.
• C)generate goodwill.
• D)reduce postpurchase dissonance.
• E)sell a product at a higher price.

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Definitions:

Wireless Intranet

An internal network that uses wireless technology to enable employees to access information and applications without the need for wired connections.

Wi-Fi

Wireless network that connects various devices and allows them to communicate with one another through radio waves.

Wi-Max

A wireless communication standard designed to provide high-speed internet access over long distances, primarily in wireless broadband services.