Which of the Following Statements Is True of the Use

question 55

Multiple Choice

Which of the following statements is true of the use of broadcast media by the direct-marketing industry?

• A)Direct marketing in the broadcast industry does not use support advertising.
• B)The majority of direct-marketing broadcast advertising occurs through radio as opposed to TV.
• C)The use of broadcast media by the direct-marketing industry has witnessed a decline in the recent years.
• D)The two-step approach to direct marketing is common on the radio, particularly with local companies.
• E)When a toll-free number is included in a direct-response ad, it is called support advertising.

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Definitions:

Career Potential

The capability or possibility an individual has to progress and succeed in their career, often explored in terms of advancement opportunities and skill development.

Executive Positions

High-level managerial roles within a company responsible for making major decisions and guiding the organization's direction.

Subcultures

Smaller cultures that develop within a larger organizational culture and are based on differences in training, occupation, or departmental goals.

Beliefs

Acceptance that something exists or is true, especially without proof, or the held opinions or convictions of an individual or group.