In the Two-Step Approach to Direct Marketing, the First Effort

question 55

True/False

In the two-step approach to direct marketing, the first effort generates sales, and the second effort reduces the post purchase dissonance.

---

Definitions:

Number Of People

A quantitative measure of the people involved or affected in a particular context.

Positive Externalities

Benefits that are enjoyed by a third-party or society as a result of an economic transaction.

Producing Firm

An entity or company involved in the creation of goods or services to be offered to consumers.

Decision Makers

Individuals or groups responsible for making choices that determine the course of actions to be followed.