Which of the Following Statements Is True of the Use

question 85

Multiple Choice

Which of the following statements is true of the use of direct mail on the Internet (e-mail) in the direct-marketing industry?

• A)It is less targeted than traditional direct mail.
• B)It does not make use of mailing lists because such lists lead to spam messages.
• C)It attempts to reach consumers with specific needs through targeted messages.
• D)It is used only by business-to-business marketers.
• E)It has higher cost and lower effectiveness than traditional direct mail.

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Definitions:

Suppliers

Individuals or businesses that provide goods or services to consumers, businesses, or other organizations.

Households

Units of residence in an economy that include all individuals who live together and make joint economic decisions.

Goods And Services

The output produced by economic activities, encompassing tangible products (goods) and intangible items (services).

Different Utilities

Various measures of satisfaction or usefulness that consumers derive from goods and services, taking forms like marginal, total, and consumer surplus.