Advertisers Can Measure the Relative Effectiveness of a Direct Marketing

question 76

Multiple Choice

Advertisers can measure the relative effectiveness of a direct marketing program quickly by using:

• A)cost per thousand (CPM).
• B)the breakeven point.
• C)reach and frequency.
• D)cost per order (CPO).
• E)net sales.

---

Definitions:

Per-unit Tariff

A fixed fee imposed by a government on each unit of imported or exported goods.

Tariff Revenue

Income that a government receives from imposing duties on imported goods.

Foreign Producers

Companies or individuals that manufacture or provide services in one country for consumption in another country.

Domestic Producers

Local or national firms and individuals that produce goods and services within a country.