To Successfully Implement Direct-Marketing Programs, a Company Must

question 53

Multiple Choice

To successfully implement direct-marketing programs, a company must:

• A)concentrate on market diversification to expand its customer base.
• B)conduct a competitor analysis to assess the strengths and weaknesses of its competitors.
• C)determine which markets to target through the use of a list or marketing database.
• D)use unconventional techniques such as guerrilla marketing to attract customers.
• E)engage in extensive bait-and-switch marketing.