Which of the Following Statements Is True About Advertising Reach

question 41

Multiple Choice

Which of the following statements is true about advertising reach?

• A)Reach refers to the number of times a viewer is exposed to an ad.
• B)Reach of a media vehicle can be defined as the "opportunities to see" an ad.
• C)Frequency level expressed in a media plan overstates the actual level of reach to an ad.
• D)The actual exposure to an ad is referred to as reach of a media vehicle.
• E)Reach is of trivial importance at later stages of the adoption hierarchy.

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Definitions:

Resistance To Change

The reluctance or refusal to adapt to new conditions, policies, or technologies in a workplace or other environment.

Highly Dependent

A state or condition where individuals, systems, or organizations rely significantly on external factors or support for functioning, stability, or survival.

Boss

A person who is in charge of a worker, group, or organization, and has authority over them.

Personal Endorsements

An individual's public expression of support, approval, or recommendation of a product, service, or concept.