Which of the Following Statements Is True of Marketing Factors

question 92

Multiple Choice

Which of the following statements is true of marketing factors important in determining frequency levels as recommended by Joseph Ostrow?

• A)The higher the brand share, the higher the frequency level required.
• B)The higher the loyalty, the higher the frequency level required.
• C)Higher frequency levels are required when competitive noise is absent.
• D)The ability of a target group to learn and to retain messages has a direct effect on frequency.
• E)Products used daily or more often need to be replaced quickly, so a lower level of frequency is desired.

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Definitions:

Invasive

Pertaining to medical procedures or species that intrude into body tissues or ecosystems where they are not normally found, often causing harm.

Symphysis Pubis

The junction of the pubic bones on the midline in front.

Mons Pubis

A pad of fatty tissue and coarse skin overlying the symphysis pubis in the female.

Vulva

The female external genitalia, including the clitoris, the labia minora, and the labia majora.