When Publications Fix Advertising Rates Based on a Set Average

question 103

Multiple Choice

When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using:

• A)ancillary circulation rates.
• B)a circulation verification system.
• C)pass-along circulation rate scale.
• D)a circulation rate base system.
• E)a rebate system.

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Definitions:

Click-Through Rate

The percentage of people who click on a link or advertisement out of the total number of people who see it, used as a measurement of success in online advertising.

Cost Per Click

A digital advertising metric that measures the amount paid by an advertiser for each click on their advertising link.

Advertiser's Website

The online platform owned or used by an advertiser to provide information about their brand, products, or services, and engage with customers.