To Successfully Implement Direct-Marketing Programs, a Company Must

question 53

Multiple Choice

To successfully implement direct-marketing programs, a company must:

• A)concentrate on market diversification to expand its customer base.
• B)conduct a competitor analysis to assess the strengths and weaknesses of its competitors.
• C)determine which markets to target through the use of a list or marketing database.
• D)use unconventional techniques such as guerrilla marketing to attract customers.
• E)engage in extensive bait-and-switch marketing.

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Definitions:

Economics

Economics is the social science that studies how individuals, governments, firms, and nations make choices on allocating resources to satisfy their wants and needs, trying to determine how these groups should organize and coordinate efforts to achieve maximum output.

Politics

The activities, actions, and policies that are used to gain and hold power in a government or to influence the government.

Class Consciousness

An awareness of one's own social class and its position within the broader societal class structure, often associated with a sense of solidarity and collective action among members of the same class.

Objective Economic

The study or approach that deals with economic phenomena based on objective analysis and facts, disregarding personal feelings or interpretations.