The Total Audience, or Readership, of a Magazine Can Be

question 85

Multiple Choice

The total audience, or readership, of a magazine can be calculated by:

• A)multiplying the total number of primary readers by the pass-along readers.
• B)multiplying the total readership by the average pass-along readership number.
• C)subtracting the ancillary readership number from the total readership count.
• D)multiplying the readers per copy by the circulation of an average issue.
• E)subtracting the pass-along readership number from the total readership count.

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Definitions:

Visual Cell

A type of cell in the retina that responds to light, aiding in the process of vision.

Opponent Process Theory

A psychological and neurological model that explains how the perception of colors results from opposing responses between two sets of color receptors in the eyes.

Colour Vision

The ability of the visual system to distinguish objects based on the wavelengths (or frequencies) of the light they reflect, emit, or transmit.

Perceptual Set

A psychological predisposition or readiness to perceive certain aspects of available sensory data and ignore others, influenced by expectations, experiences, and context.