Which of the Following Statements About the Length of Television

question 105

Multiple Choice

Which of the following statements about the length of television commercials is true?

• A)Commercials have become longer as the demand for broadcast time has dwindled.
• B)Commercial length is increasing and 60-second spots are typically considered the norm.
• C)Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
• D)Commercial length is increasing as the cost of ad space decreases.
• E)The number of 60-second commercials has declined due to the networks' desire to sell more ads and restrict clutter.

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Definitions:

Organizational Settings

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Corporate Settings

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