_____ Advertising Is Sometimes Used to Create Curiosity and Build

question 102

Multiple Choice

_____ advertising is sometimes used to create curiosity and build interest and excitement in a new product or brand by talking about it but not showing it.

• A)Reminder
• B)Teaser
• C)Rational
• D)Consumer-generated
• E)Informational

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Definitions:

Flat Fee

A pricing structure that charges a single fixed fee for a service, regardless of usage or time expended.

Franchising Revenue Model

Earning revenue by selling franchises of an existing business to allow another party to trade under the name of that business.

Existing Business

An enterprise that is currently operational and has gone past the startup phase, often with established customers, revenue streams, and market presence.

Trade

The exchange of goods or services between parties, which can be within or across borders.