The Rating Periods During Which Nielsen Measures Viewing Audiences in Every

question 119

Multiple Choice

The rating periods during which Nielsen measures viewing audiences in every television market are known as:

• A)interconnects.
• B)designated market periods.
• C)adjacencies.
• D)audience shares.
• E)sweeps.

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Definitions:

Strategy

A plan of action designed to achieve a long-term or overall aim, often involving the deployment of resources in a competitive context.

Structure

The arrangement or organization of interrelated elements in a material object or system, or the organization of parts as dominated by the general character of the whole.

Bureaucratic

Relating to a system of government or organization that is managed by departments staffed with non-elected officials, often criticized for excessive procedural complexity.

Adapting

The process of making adjustments or changes in behavior, strategy, or operations in response to external conditions or challenges.