The Designated Market Area (DMA) of Boston Has Approximately 3

question 78

Multiple Choice

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is _____.

• A)35
• B)15
• C)10
• D)20
• E)30

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Definitions:

Eighteenth Century

The century spanning from 1701 to 1800, marked by the Enlightenment, rising colonial empires, and significant advancements in science and philosophy.

Protestants

Members of the branch of Christianity that originated with the Reformation, a movement against what its followers considered to be errors in the Roman Catholic Church.

American Colonies

The territories in the New World that were controlled by European nations, particularly Britain, before gaining independence to become the United States of America.

Jacob Leisler

A German-American merchant and militia officer who led Leisler's Rebellion in the Province of New York from 1689 to 1691, challenging the authority of the English monarchy.