_____ Is Defined as the Estimated Total Number of Different

question 62

Multiple Choice

_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.

• A)A shill
• B)An interconnect
• C)Station rep
• D)Cume
• E)An affiliate

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Definitions:

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment, introduced by B.F. Skinner.

Unpleasant Consequence

A negative result or effect that follows an action or decision, often serving as a deterrent for certain behaviors.

Punishment

The imposition of a penalty as a response to an offense or undesirable behavior, aiming to correct or deter such actions.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.