Which of the Following Is Considered an Internal Factor That

question 108

Multiple Choice

Which of the following is considered an internal factor that may influence the determination of media strategy?

• A)the size of the media budget
• B)competitive factors
• C)changes in technology
• D)the development of new media
• E)the rising costs of media

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Definitions:

Percentage Increase

A measure of how much a quantity has grown, typically expressed as a proportion of the starting value.

Balance Sheet

The financial statement of what is owned (assets), what is owed (liabilities), and the difference between the two (net worth) on a specific date.

Gross Profit

Revenue from sales or services minus the cost of goods sold, representing the preliminary profit figure before deducting operating expenses.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor.