Arden's Task Is to Determine What Was Accomplished by His

question 100

Multiple Choice

Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl-siding cleanser. We can tell him that:

• A)his task is impossible.
• B)all he needs is the sales results to determine what the program accomplished.
• C)his task could be made easier by setting specific communication objectives.
• D)he requires just the post-promotional consumer awareness levels to determine what the program accomplished.
• E)all he needs to do is measure the effectiveness of the media used for promoting the product.

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Definitions:

Histogram

A graphical representation of the distribution of numerical data, where the data are grouped into ranges and depicted as bars.

Modal Class

The class interval with the highest frequency in a frequency distribution, representing the most common category or range of data.

Observations

The collection of data points or information obtained through watching, measuring, or recording something.

Histogram

A graphical representation of data using bars of different heights to show the frequency distribution of a dataset.