In Accordance to the Basic Estimates in the Nielsen Audio

question 20

Multiple Choice

In accordance to the basic estimates in the Nielsen Audio report, person estimates refer to

• A)the estimated number of people listening.
• B)the estimated cost of a spot schedule within a particular time period.
• C)the estimated number of people involved in preparing the Nielsen Audio report.
• D)information on number of network audiences only for commercials within a program.
• E)the percentage of the total estimated listening audience.

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Definitions:

Voting Common Stock

Shares that give the holder the right to vote on company matters, such as elections for the board of directors.

Consolidated Financial Statements

Financial statements that present the assets, liabilities, equity, income, expenses, and cash flows of a parent company and its subsidiaries as a single entity.

Operating Expenses

Costs associated with the day-to-day operations of a business, excluding cost of goods sold, taxes, and interest expenses.