Media Objectives Are Ends in Themselves

question 6

True/False

Media objectives are ends in themselves.
The media objectives are not ends in themselves.Rather, they are designed to lead to the attainment of communications and marketing objectives.

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Definitions:

Substantial Part

A significant or large portion of a whole, which is essential or important in nature.

Anticipatory Repudiation

A declaration or action by a party indicating they will not fulfill their contractual obligations, allowing the other party to seek remedies.

Expressly Notifies

To inform or declare something in a direct and explicit manner.

Conforming Goods

Items that meet the specifications and standards set forth in a purchase contract.